By Deborah J. Terry, Michael A. Hogg
The explanations why humans don't continuously act in accord with their attitudes has been the point of interest of a lot social mental examine, as have the criteria that account for why humans switch their attitudes and are persuaded through such impacts because the media. there's powerful aid for the view that attitude-behavior consistency and persuasion can't be good understood irrespective of the broader social context within which we are living. even if attitudes are held by way of participants, they're social items to the level that they're encouraged via social norms and the expectancies of others. This e-book brings jointly a world workforce of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the results of the social context on attitude-behavior relatives and persuasion is the crucial topic of this e-book, which--in its mix of theoretical exposition, critique, and empirical research--should be of curiosity to either uncomplicated and utilized social psychologists.
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Extra info for Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership
Hence, attention in this chapter is paid to the development of moral norms. As we saw, there are several theoretical accounts of the process by which individuals come to develop an internal moral orientation. Although Kohlberg's (1984) theory emphasizes the role of individual cognitive development more than do the explanations offered by Hoffman (1983) and Vygotsky (1978, 1981), one aspect of cognitive development that is vital to the development of a moral orientation is < previous page page_28 next page > < previous page page_29 next page > Page 29 decentering.
We are left in the position that, at least in some sense, we might want to say that Person X and Person Y value (or "evaluate") recycling to a similar degree, even if they interpret our question, or choose to answer our question, differently. We invariably both do not know what considerations or criteria people are taking into account when they express their attitudes, nor do we have a way of asking questions in ways that ensure that people respond with something akin < previous page page_40 next page > < previous page page_41 next page > Page 41 to "all-out judgments" (Davidson, 1980).
The Development of Moral Norms The literature just reviewed clearly establishes that moral norms have the capacity to increase the predictive utility of the TRA and TPB. This is consistent with the arguments developed earlier concerning the conceptual independence of the moral norm construct from other constructs that are included in these models of the attitude-behavior relation. Moral norms, it would appear, have a psychological status that is (at least partly) independent of attitudes to behavior, subjective norms, and intentions.
Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership by Deborah J. Terry, Michael A. Hogg